Business Quotes

It is a pretty recognizable brand name. Originally it was “Jerry’s Guide to the World Wide Web” but we settled on “Yahoo”.

I’ve never lived in a building without my name on it.

I’ve always thought that a name says a lot about a person. So naturally, being named Howard, I always wanted to crawl into a hole.

The goal here is to build a brand around social relevance in media (with his Participant Productions company).

Our success is a direct result of knowing how to market a brand and having the right people representing the brand.

When the idea came up, (Newman’s Own) I said, “Are you crazy? Stick my face on the label of salad dressing?” And then, of course, we got the whole idea of exploitation and how circular it is. Why not, really, go to the fullest length, and the silliest length, in exploiting yourself and turn the proceeds back to the community?

Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

Your premium brand had better be delivering something special, or it’s not going to get the business.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.